Strategic Business Development for Technical B2B Companies
We help European technical B2B companies build customer, partner and acquisition pipelines.
From growth hypotheses to structured target maps, qualified opportunities and actionable next steps.
Strong products do not automatically create structured growth.
Many mid-sized technical B2B companies have valuable growth opportunities, but sales teams are busy, new markets are unclear and strategic targets are not systematically mapped.
Meristem builds three types of growth pipelines:
Customer Pipeline (Organic Growth)
Identifiy and prioritise high-fit target accounts in new markets
Partner Pipeline
Mapping distributors, channel partners and strategic collaborators.
Acquisition Pipeline (Inorganic Growth)
Screen, identify and prioritise M&A, succession and add-on targets.
From growth hypothesis to structured pipeline:
Meristem offers a focused market sprint to identify prioritise and prepare the right targets for your next move:
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High-level Market assessment
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Relevant Targets for future growth (Customers, Partners, M&A-Targets)
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Strategic fit assessment
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Decision-maker identification and mapping
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Prioritised shortlist
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Outreach and Next-step recommendations
Typical Output
The output will be tailored to your specific needs. Valuable and actionable results for you are our priority.
About Meristem
Meristem is named after the growth tissue of a plant, the point where new structures emerge and future growth begins.
For companies, growth also starts at specific points: the right customers, the right partners, the right acquisition targets and the right market opportunities.
Meristem helps technical B2B companies identify, prioritise and activate these growth points through structured customer, partner and acquisition pipelines.
The firm is led by Patrick Hottinger, combining corporate development, business development and technical B2B market analysis.
„Patrick arbeitet sich schnell in komplexe technische und kommerzielle Themen ein und schafft daraus klare Markt- und Handlungsperspektiven. In unserer Zusammenarbeit bei neustark habe ich ihn als strukturiert, pragmatisch und sehr umsetzungsorientiert erlebt. Besonders geschätzt habe ich seine Eigenständigkeit, Zuverlässigkeit und seinen hohen Qualitätsanspruch.“
Simon Staufer, Geschäftsführer ASE Technik AG